In this video we cover:

How the AC model is about Acquisition, and Competing on Economics
Economics vs. Conversions
Economics Calculator Walkthrough
Who the AC model works for
Complexity vs. simplicity
The path of least resistance
People willingly giving you money
The danger of FREE
Transactional vs. non-transactional relationships
Profit center vs. business driver
The Visitor -> Lead -> Customer -> Lead -> Client mindset
Megastructures
The Low-ticket High-ticket pendulum
The ECA process for building offers fast

Resource

1-Page Strategy Template (PDF) - Download

Template

1-Page Strategy Template (PDF) - Download

Script

1-Page Strategy Template (PDF) - Download